in the news
Basic Fun! makes a splash with Poopeez! • Nov 1, 2017
Boca Raton, Florida – November 1, 2017 – Basic Fun!, an industry leader in toys, novelties, and collectables, is plunging into its own franchise with a new web series and global toy launch in early 2018. Poopeez, created in collaboration with Brandberry, invites viewers to follow the adventures of six hero characters as they navigate the world of Kerplopolis while exchanging potty puns and jokes that absolutely stink!
“The mass popularity of the poop emoji has affirmed that people think #2 is cool,” said Hugh Kennedy, Senior Vice President of Marketing at Basic Fun!. “Globally, potty humor has moved into the cultural mainstream and Poopeez takes that one step further creating a whole world around poop and pee, with unique and lovable cast of characters.”
To support the launch of the brand, Basic Fun! partnered with Executive Producer Matt Wexler of Wexworks Media, who enlisted Little Blackstone Studios, to draw on their collective experience on franchises such as PAW Patrol, Bakugan, Smosh Babies, and Mike Judge Presents: Tales From The Tour Bus to make the project a success.
“YouTube is the leading platform watched by kids and has given us a meaningful tool to reach fans,” said Jay Foreman, CEO of Basic Fun!. “Leading the way into new trends in retail by changing the channel to online entertainment is a priority for our team, and we anticipate appealing to a wide fan base with the show’s irreverent humor.”
The toy line of collectable characters will be available globally at retail starting in January 2018, and will be sold in blind capsules resembling rolls of toilet paper. Additional items will include a unique toilet launcher and a porta potty-themed collectible case, both of which will be featured in the webisodes. The Poopeez brand will be available for global lifestyle and consumer licensing following the launch of the toy line