We are creators of fun, experts in play and makers of toys.| About Basic Fun! | Basic Fun!

who we are

We are creators of fun, experts in play and makers of toys. We are leaders in toy production and distribution with a focus on collectibles, small dolls, retro toys, pre-school, vehicles, youth electronics, science toys and construction.

Our Mission Our mission is simple. We want to make the world a happier and more playful place. It’s hard work, but someone has to do it!

We're Making Toys Here Bringing the joy of play to kids around the world is a serious business, and having fun is a requirement! Whether it’s the final product or the process of making toys, this principal is intertwined into everything we do.

Our Core Fundamentals

  • Work Hard
  • Dream Big
  • Play Nice
  • Act Fast
  • Have Fun

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