career opportunities

Work and play, every day!

We are always looking for talented individuals to join our team. If you’re passionate about the toy industry and like to have fun, please get in touch!

Job Description

The ideal candidate will have a successful track record managing design projects from concept to completion. Being successful meaning outlining timelines, hitting key milestones, managing budgets, enabling our design team and above all exceeding client expectations. The candidate must be great communication skills, capable of articulating and coordinating critical project details to a wide range of recipients. High functioning with minimal direction while enjoying the ability to manage aspects of the business. The candidate must also be well organized, energetic and possess a positive, professional solution finding attitude.

  • Bachelor’s degree from accredited industrial design, toy design or related degree
  • 6+ years experience in professional industrial design in the toy industry.
  • Someone who’s willing to do all parts of the product development process as well as manage the daily communications with Asia.
  • Ability to take a project from initial designs through to production.
  • Create drawings, sketches and renderings to convey new concepts and ideas to engineering, marketing, packaging and management
  • Prepare control drawings, parts lists and descriptions for the construction of prototypes and tooling models
  • Work on concept development with an understanding of cost and the mechanical engineering aspects of product development
  • Apply industrial design excellence in the application of color and creation of form and surface
  • Participate in formal and informal reviews and brainstorming sessions to generate new product ideas
  • Work as a team player
  • Work with outside vendors to supplement internal development resources
  • Sketching skills: High ability to conceive and clearly communicate 3D objects in 2D space
  • Great sense of aesthetics: Ability to identify the essence of a style and apply it to form across a variety of different brand styles
  • Skillful in presenting and communicating your designs and problem solutions to a multi-disciplined development team and company executives
  • Proven knowledge of materials and production processes of mass-produced products
  • Proficiency in Illustrator and Photoshop programs.
  • Knowledge on Word, excel and Power Point.
  • Solidworks, Keyshot or Zbrush are a plus.
  • Must have a passion for girls toys

All applicants must submit a resume with portfolio/examples of their work.

Reporting to: Sr. Director Brand Marketing

Job Purpose

This position is expected to be a business driver for the company. Taking ownership of assigned Product Lines and brands, this individual will act as the hub for their select Product Lines / Brand(s) and work with sales, operations, marketing services, product development, creative services and other cross-functional teams to achieve successful results.

Job Functions
  • Manage all functions of the brand management discipline across cross-functional teams for assigned product lines
  • With direction from Management, create Line Plans / Line Extension strategies and execute elements of the product commercialization process, including close collaboration with the product development team; assisting in driving the development cycles against the product launch milestones; managing Product Specs, costing targets, margin requirements while delivering market-relevant product solutions that possess a strong price/value proposition
  • Create reports and other materials to communicate updates and changes to product lines throughout the product commercialization process
  • Collaborate with the creative services team to drive packaging and graphic design direction
  • Provide leadership to maintain the established visual personality and brandprint for all assigned Brands
  • Act as the Brand/Product ambassador
  • Manage the flow of information and communications with product development and creative services teams and the Hong Kong office
  • Review and approve all product concepts and design samples
  • Manage Product Line information flow to sales team, including sales collateral materials, presentations, competitive set data, marketing plans, and brand decks
  • Work with global sales team to support distribution channels, including channel management initiatives inclusive of products and promotions, in-store support, and key account sales presentations. Participate in developing account-specific sales plans for assigned Product Lines. Attend retailer business review meetings for key accounts, when necessary
  • Manage all promotional and merchandising planning, collaborate with marketing services team to execute all promotional activities/activations, including PR, traditional media and all social media platforms and amplifications
  • Track category trends and retail environments/channels; use intel to illuminate priorities and Product Line planning
  • Direct the development and management of outbound communications materials, including, creative briefs, Web copy, e-commerce assets, trade show presentation and messaging, sales collateral materials, print and digital media platforms
  • Work with creative services and global sales teams to coordinate and provide materials for trade shows including creative briefs, samples, SKU cards, Product Line talking points / key take-aways to ensure accurate brand presentation and communication
  • Monitor product activity at national accounts. Maintain an understanding of online e-commerce activity. Ability to analyze activity and provide product insights/ recommendations
  • Prepare product concept Decks for presentation to Licensors for assigned Product Lines/Brands
  • Collaborate with licensing team to maintain communication with licensors. Work with licensors during brand planning and product development process
Job Requirements
  • Self-starter that can develop processes to promote best practices for brand planning and management
  • Experience managing a brand across a brand life-cycle
  • Monitor product activity at national accounts. Maintain an understanding of online e-commerce activity. Ability to analyze activity and provide product insights/ recommendations
  • Must be able to demonstrate interest in toys through professional or personal means
  • Must have 3 years of relevant Marketing, Brand or Product Management experience
  • Strong written and verbal communication skills
  • Highly organized and efficient. Ability to thrive in a high-pressure and time-sensitive environment. Easily adapt to shifts in priorities
  • Highly organized, attention to detail; ability to manage several projects concurrently
  • Ability to work effectively across different teams, departments, and third parties
  • Experience selling/marketing to retailers, Toy category experience preferred
  • Experience with PowerPoint, Excel and Word is required
  • Bachelor’s degree Preferred: Marketing
  • Experience in trade shows, product photography shoots, qualitative and quantitative consumer research
  • Self-starter that can develop processes to promote best practices for brand planning
  • Detail oriented, passionate individual
  • Ability to travel, as needed

Reporting to: Marketing Services Director


Manage the day-to-day execution of all trade and consumer-facing Digital Marketing including but not limited to managing Social Media, Digital Advertising, Web, Influencer (Earned & Paid) and E-commerce needs. Working collaboratively with cross functional teams to meet company objectives.

Primary Responsibilities

Digital Marketing
  • Manage day-to-day relationships with outside agencies and vendors
  • Translate brand and product positioning and online marketing strategies into effective campaigns
  • Curate, manage, schedule and share relevant content across the company's digital outlets
  • Consistently and successfully deliver workflow for content creation on time and on target
  • Collaborate with Brand Management and Sales teams to leverage the audiences of our Licensing partners and Retailers to drive sales and promotions
  • Run and monitor social media ad campaigns, boosted posts, promotions, etc
  • Collaborate on creating 360 marketing plans for the company’s product lines
  • Review and approve all product concepts and design samples
  • Handle copywriting needs across the Marketing Services department
Social Media
  • Collaborate with Marketing Services team on content strategy
  • Create and maintain content calendar for all social media platforms
  • Engage with fans and followers to elevate brand presence. Ensure brand voice is maintained across all platforms
  • Track competitive brands, viral trends and best in-class content
  • Develop strategies to grow social media following including but not limited to Facebook, Instagram, LinkedIn Twitter, TikTok, YouTube and other emerging platforms
  • Research new cutting-edge platforms and how to leverage them
  • Review social media, digital advertising, influencer and web analytics. Prepare reports and circulate to key stakeholders on recurring basis
  • Leverage social listening and analysis across all platforms
  • Engage with fans and followers to elevate brand presence. Ensure brand voice is maintained across all platforms
  • Provide recaps and insights post campaign
  • Work with agency partners on all influencer campaigns to asses talent and content, managing campaign from start to finish
  • Foster relationships with influencers online and at events
  • Partner with sales team to capitalize on new opportunities across e-commerce platforms
  • Develop content to commerce strategies both on and off platform
  • Participate in brainstorming sessions, team meetings, creative outings, etc
  • Serve as an evangelist for the Basic Fun! story and showcase company culture as applicable to digital initiatives
  • Support HR in talent recruitment and company marketing across platforms like LinkedIn and Wikipedia
  • Document process, workflow and support project management
  • Other duties may be assigned.
  • A love of toys and having fun
  • The ideal candidate should have a BA or BS degree
  • 3-5+ year work experience.
  • Organizational ninja with the ability to handle many projects/deadlines concurrently
  • Ability to partner and excel in a collaborative environment
  • Demonstrated understanding of content creation (talent for storytelling is a plus)
  • Live and breathe social media platforms and have an eye for spotting trends
  • Software proficient with Microsoft Office, Adobe Creative Suite, Social Media platforms and scheduling tools
  • Copywriting, photography, coding, animation, graphic design. and/or videography skills a HUGE plus
  • A strong desire to learn and receive feedback and showcase a great attitude in a fast-paced environment