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in the news
Everything old is new again with retro collectibles!
Dec 19, 2017
• Modern toys are more connected than ever, offering different play patterns that engage kids in an interactive manner.
Basic Fun! brings the sweetness with Cake Pop Cuties
Dec 5, 2017
• Basic Fun!, an industry leader in toys, novelties, and collectables, has a second animated web series popping up in advance of a global toy launch in early 2018.
The Craze for Collectibles
Dec 1, 2017
• Every generation had a collectible toy they went crazy over. For some of us, it may have been Marbles. For others, Pokémon cards.
Dear Strawberry Shortcake Fans
Nov 19, 2017
• Since the 1980’s Strawberry Shortcake has been a berry sweet friend to millions of fans, and we have been proud to manufacture the dolls since 2014.
Basic Fun! makes a splash with Poopeez!
Nov 1, 2017
• Basic Fun!, an industry leader in toys, novelties, and collectables, is plunging into its own franchise with a new web series and global toy launch in early 2018.
New company name, ‘Basic Fun!’
Oct 2, 2017
• Well known toy companies, The Bridge Direct and Tech 4 Kids, who recently merged operations, announced today that they will move forward together as Basic Fun!
The Bridge Direct and Tech 4 Kids Purchase the Assets of Uncle Milton
May 17, 2017
• The new company formed by the merger of The Bridge Direct Inc and Tech 4 Kids Inc,...
Tech 4 Kids and The Bridge to Merge and Join Industry Top Tier
Feb 17, 2017
• The Bridge Direct, a well-respected marketer of children's consumer products, has entered into an agreement to merge with...