Dec 19, 2017 • Modern toys are more connected than ever, offering different play patterns that engage kids in an interactive manner.
Dec 5, 2017 • Basic Fun!, an industry leader in toys, novelties, and collectables, has a second animated web series popping up in advance of a global toy launch in early 2018.
Dec 1, 2017 • Every generation had a collectible toy they went crazy over. For some of us, it may have been Marbles. For others, Pokémon cards.
Nov 19, 2017 • Since the 1980’s Strawberry Shortcake has been a berry sweet friend to millions of fans, and we have been proud to manufacture the dolls since 2014.
Nov 1, 2017 • Basic Fun!, an industry leader in toys, novelties, and collectables, is plunging into its own franchise with a new web series and global toy launch in early 2018.
Oct 2, 2017 • Well known toy companies, The Bridge Direct and Tech 4 Kids, who recently merged operations, announced today that they will move forward together as Basic Fun!
May 17, 2017 • The new company formed by the merger of The Bridge Direct Inc and Tech 4 Kids Inc,...
Feb 17, 2017 • The Bridge Direct, a well-respected marketer of children's consumer products, has entered into an agreement to merge with...