Modern toys are more connected than ever, offering different play patterns that engage kids in an interactive manner. From tablet applications to toys that connect to other accessories, these new play patterns are a great new way for kids to engage with and have fun. Toys, however, are appealing for another reason - nostalgia.
The saying “nostalgia sells” is tried and true especially in the toy world. Consumers build personal connections towards personal brands that have a lasting effect. In recent years, a resurgence of retro toys has made its mark on shelves across North America. Basic Fun! is reimagining some of the most popular toys ever with a modern twist.
The new mini arcade classics such as Pac-Man and Frogger, character themed View-Masters and selections from the Fisher Price toy collection will have you playing like you were a kid again! Your parents can likely recall the hours lost in arcades, the amount of quarters they spent, and the high scores they achieved. These memories spark joyful emotions and now, Basic Fun! is giving them the chance to experience those feelings all over again.
With minor upgrades, these toys have become even more enjoyable. Being a portable handheld means you no longer have to stand for hours as you attempt to beat your personal record. View-Master has a fresh new look and comes with larger and brighter images to scroll through. Basic Fun! has also reintroduced a play time classic, Lite-Brite, with 200 fun shape pegs and reusable templates so users can bring all their ideas to light!
There’s no doubt that technology allows us to experience a whole other level of play, but sometimes it's good to go back to basics. These recently released retro games show that classic play never goes out of style. New is definitely good, but nostalgia always sells!
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