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in the news
Basic Fun! acquires assets of Playhut®
Sep 30, 2018
• Basic Fun!, the Florida-based toy and novelties company, announced today the purchase of all assets of Playhut, Inc.
Basic Fun! to acquire Geoworld Toys
Mar 27, 2018
• Basic Fun!, the Florida-based toymaker behind brands such as Uncle Milton, K’NEX and CakePop Cuties, has entered into an agreement to acquire...
Basic Fun! remains confident in the toy industry despite Toys "R" Us Bankruptcy
Mar 15, 2018
• Basic Fun! is planning for “life in the US without Toys “R” Us,” the company said in a press release.
Basic Fun! acquires K'nex
Feb 11, 2018
• Basic Fun!, the Boca Raton toy and novelty company, announced today that it has purchased the assets of K’NEX, the Pennsylvania-based construction toy company where creativity clicks.
Women in Toys President Ashley Mady on board
Jan 25, 2018
• Basic Fun!, the innovative toy company recently formed from the merger of The Bridge Direct and Tech 4 Kids, has named Ashley Mady as Head of Brand Development.