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Basic Fun! to acquire Geoworld Toys • March 28th, 2018
Boca Raton, FL – March 28, 2018 – Basic Fun!, the Florida-based toymaker behind brands such as Uncle Milton, K’NEX and CakePop Cuties, has entered into an agreement to acquire Geoworld’s toy manufacturing business and its related brand Dr. Steve Hunters, which will become part of the company’s Uncle Milton STEM business. Geoworld is an authentic line of excavation and discovery toys, including paleontology and geology sets designed and developed by owner and geo-paleontologist PhD Stefano Piccini, who continued to work as a paleontologist while running Geoworld.
“We absolutely love the Geoworld line and its Dr. Steve Hunters brand because it’s the most authentic and highest quality line of its kind on the market,” said Jay Foreman, CEO of Basic Fun! “It also perfectly complements our line of licensed science and paleontology properties such as Jurassic World and Star Wars, where you excavate and collect bones, relics, creatures and objects depicted in the films.”
While Basic Fun! has taken over day-to-day management of the company, Dr. Piccini will remain as an active member of the team to not only assist in the transition, but also to help expand Basic Fun!’s Uncle Milton STEM business. All the company’s products can be found at traditional and online retailers in the US and around the world.