in the news
Women in Toys President Ashley Mady on board • Jan 25th, 2018
In the newly created role, Ashley will lead the conceptualization of new sustainable brands for Basic Fun!’s growing portfolio, as well as oversee the company’s digital and social media presence. She will be responsible for tracking trends, spearheading inventor relations, and collaborating with the brand management team on growth plans that drive innovation for new and existing brands across the company’s product portfolio. Ashley will also be charged with building Basic Fun!’s corporate brand and will act as a brand ambassador at consumer and trade facing events.
Two of the company’s new launches for spring 2018 are properties that Ashley created at Brandberry and licensed to Basic Fun!: Cake Pop Cuties and Poopeez. Both brands are in line with topical industry trends – Cake Pop Cuties are squishy foam collectibles packaged as deliciously adorable cake pops, and Poopeez celebrates potty humor with themed mini figures that come wrapped in toilet-paper styled capsules.
“It’s an exciting time to be joining Basic Fun!,” said Ashley Mady. “Between the acquisition plans, new product launches and commitment to developing more homegrown IP – this is a magic moment. I started my career at Play Along with Jay Foreman and many members of the Basic Fun team, and I am thrilled and honored to have the opportunity to work with this talented group once again.”