BOCA RATON, Fla.- April 18, 2019 --(BUSINESS WIRE)- Basic Fun!, the Florida-based toy and novelties company, teamed up with Amazon's Treasure Truck on April 5 for an offer of Cutetitos across the U.S. Cutetitos plush collectibles sold out across 15+ cities during the one-day event, propelling Cutetitos to Amazon’s Toys & Games’ Best Sellers list. The initiative ran in conjunction with National Burrito Day, which was also celebrated across social media with top toy influencers revealing the twelve new Cutetitos characters that will be joining the collection in Series 2 this summer.
nspired by the social media craze of pet owners sharing photos and videos of their pets rolled in cozy blankets like a burrito, Cutetitos are collectible stuffed animals wrapped and hidden in burrito blankets that kids can unroll and discover. Combining the hot trends of surprise plush, blind packaging, and food collectibles, Cutetitos have been a top-selling toy since their launch in fall 2018.
"Cutetitos continues to experience exceptional growth around the globe" said Jay Foreman, CEO of Basic Fun! "Because of unique marketing initiatives like Amazon’s Treasure Truck, which perfectly highlights the trend-driven, viral nature of the brand, Cutetitos is poised to be the next big toy franchise."
About Basic Fun!
Basic Fun! is a developer of innovative children’s entertainment products and classic toys. Comprised of multiple divisions created as an organized rollup of several smaller companies. Most recent acquisitions include K'NEX, Uncle Milton and Playhut. Top product lines include: Mash’ems, Cutetitos, ZooBalloos, Little Lucky Lunchbox, CakePop Cuties, Arcade Classics, Collector Construction, Lite-Brite and much more! For more information, please visit For more information, visit basicfun.com.
Media Inquiries: Ren Beanie Public Relations for Basic Fun!
Jen Derevensky, 305.788.6878, firstname.lastname@example.org
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