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Basic Fun!™ Unveils Baby Shark™ Playhut® Tents at Toy Fair New York

Basic Fun! Secures Rights to License Tonka Brand

Boca Raton, FL – February 13, 2019 – Basic Fun!, the Florida-based toy and novelties company, announced today an exciting new license will join the Playhut line of award-winning indoor and outdoor play structures. Pinkfong Baby Shark™ Playhut® sets will be unveiled to the media at Toy Fair New York from February 16-19 and are expected to arrive at retailers this fall.

Twist, Pop, Play! Known for innovative products that enhance imaginative and educational play, Playhut’s renowned EZ Twist™ design system revolutionized indoor and outdoor play by allowing for instant setup and convenient foldaway storage of lightweight popup environments including playhouses, tents, tunnels and games. Through licensing partnerships with leading children’s entertainment brands, Playhut’s products offer young fans a unique way to reimagine and experience the worlds of their favorite characters.

The global phenomenon Baby Shark, which features an adorable animated shark family and an incredibly catchy tune, was created by Pinkfong and has become one of the most-viewed YouTube videos of all time, also charting on the Billboard Hot 100 in the Top 40 for five consecutive weeks. Pinkfong’s official YouTube Channel, Pinkfong! Kids’ Songs & Stories, has over 14 million subscribers and more than 4,000 hours of fun, educational and musical content.

For preschoolers obsessed with the Baby Shark songs and videos, the Playhut Pinkfong Baby Shark line of fun pop-up play tents will showcase the beloved Baby Shark, Mommy Shark, Daddy Shark and more. In addition to the Classic Cube and Hide N Play, the large multi-structure Explore 4 Fun set is the ultimate play environment, with two three-foot tunnels and a play tent featuring Playhut’s patented EZ Twist™ frame, as well as multiple crawl-through doors and a flap that can be rolled up and tied back.

“Preschoolers worldwide have fallen in love with Baby Shark, and we’re thrilled to partner with Pinkfong to bring their captivating characters from screens to playrooms,” said Jay Foreman, CEO of Basic Fun! “Digital media has become a ripe source for innovative and diverse children’s entertainment, and we’re striving to work with the best of the best and create playthings that augment kids’ experiences with that content.”

About Basic Fun! 

Basic Fun! is a developer of innovative children’s entertainment products and classic toys. Comprised of multiple divisions created as an organized rollup of several smaller companies. Most recent acquisitions include K'NEX, Uncle Milton and Playhut. Top product lines include: Mash’ems, Cutetitos, ZooBalloos, Little Lucky Lunchbox, CakePop Cuties, Arcade Classics, Collector Construction, Lite-Brite and much more! For more information, please visit For more information, visit basicfun.com.

Media Inquiries: 

Ren Beanie Public Relations for Basic Fun!
Jen Derevensky, 305.788.6878, jen@renbeanie.com

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