Digital Marketing Manager

Basic Fun! is a dynamic global designer and marketer of classic, innovative children’s entertainment products and we strive to bring smiles to people of all ages. Our iconic brands and broad product portfolio are sold by leading retailers and distributors in over 60 countries around the world. Basic Fun! has an omni-channel go-to market strategy with a strong presence online, in store and in family entertainment venues. The Company is proud to have long-term, valued licensing partnerships with Licensors, including Hasbro, Disney, Mattel, Nintendo, Pokémon, Netflix, Coca Cola, Universal, Paramount, Warner Brothers, Cloudco Entertainment, NFL and NBA. Basic Fun! has a portfolio of powerhouse brands that include Care Bears™, Tonka®, Lite Brite®, K’nex®, Lincoln Logs®, Tinker Toys®, Playhut®, Uncle Milton®, Fisher Price Classics®, Mash’ems® and Littlest Pet Shop®, and many other trusted brands. All of us at Basic Fun! are dedicated to enriching lives and creating unforgettable moments through imaginative play.

Position Overview

Basic Fun! is seeking a Digital Marketing Manager who can turn big ideas into bigger results to join our growing team. From building social buzz to optimizing campaigns that actually convert, this role is for someone who loves connecting the dots between data, creativity, and growth.

Responsibilities

The primary focuses for this role include the following:

• Digital Marketing Strategy — partner cross-functionally to turn strategy into scroll-stopping campaigns — from social to ecommerce to digital ads.
• PR & Media Buzz — partner with agencies, retailers, and brand teams to get our stories in front of the right audiences.
• Influencer Partnerships — partner with agencies and in-house team to identify and build relationships with creators who genuinely get our brands, and manage campaigns that feel authentic, not forced.
• Event Activation — bring our toys to life at conventions, retail launches, pop-ups, and influencer events (<10% travel).
• Social Leadership — collaborate with our social coordinator and social ad team to deliver content that taps into cultural moments and sparks community engagement across Meta, TikTok, Pinterest, Google, and emerging social media.
• Trendspotting — keep a sharp eye on what’s viral, what’s next, and what competitors are up to — then translate that into campaigns people want to share.
• Reporting & Storytelling — recap campaigns with insights that prove the buzz worked and arm sales/licensing teams with data that wins deals.
• Team Collaboration — team up with brands, sales & licensing partners to make sure our launches hit all the right notes. Mentor interns and junior teammates, while streamlining projects through Wrike and cross-team coordination.

Qualifications

•  5+ years of experience in PR, influencer marketing, digital media, or brand activations.
• A love for social platforms and a sixth sense for spotting the next meme, trend, or must-do collab.
• Strong copywriting and storytelling skills — you can craft a pitch or caption that makes people stop scrolling.
• Organized and collaborative — you thrive juggling multiple partnerships, campaigns, and events.
• A creative brain with a data-informed mindset.
• Bonus points if you geek out over toys, nostalgia, or pop culture.
• This is a full-time, in-person position located at our company’s headquarters in Boca Raton, FL.

Basic Fun! is an equal opportunity employer. We value diversity and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to creating a diverse environment and are proud of our inclusive culture.