We Are Basic Fun!

About Us

Basic Fun! is a dynamic global designer and marketer of classic, innovative children’s entertainment products and we strive to bring smiles to people of all ages. Our iconic brands and broad product portfolio are sold by leading retailers and distributors in over 60 countries around the world. Basic Fun! has an omni-channel go-to market strategy with a strong presence online, in-store and in family entertainment venues. 

The Company is proud to have valued licensing partnerships to include Hasbro, Disney, Mattel, Nintendo, Netflix, Coca Cola, Universal, Cloudco Entertainment, NFL and NBA. Basic Fun! has a portfolio of powerhouse brands that include Care Bears™, Tonka®, Lite Brite®, K’nex®, Lincoln Logs®, Tinker Toys®, Playhut®, Uncle Milton®, Fisher Price Classics®, Mash’ems® and Littlest Pet Shop™. All of us at Basic Fun! are dedicated to enriching lives and creating unforgettable moments through imaginative play.

Our Mission!

Our mission is simple. We want to make the world a happier and more playful place. It’s hard work, but someone has to do it!

It’s Basic Fun! We’re making toys here!

Our Mission
We're Making Toys Here

We're Making Toys Here!

Bringing the joy of play to kids around the world is a serious business, and having fun is a requirement! Whether it’s the final product or the process of making toys, this principal is intertwined into everything we do.

Our Core Fundamentals

  • Work Hard
  • Dream Big
  • Play Nice
  • Act Fast
  • Have Fun



Lite Brite awards

Lite Brite Wall Art-Pop Wow!

Care Bears awards

Care Bears Care-a-Lot Bear

Tonka awards

Tonka Mighty Dump Truck

Care Bears awards

Care Bears I Care Bear

Lite Brite awards

Lite Brite Ultimate Classic

Timeline of Fun

Timeline showing Basic Fun! history in the toy industry
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