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We Are Basic Fun!

Who We Are

The Basic Fun! team players are creators of fun, experts in play, and makers of toys. We are leaders in toy production and distribution with a focus on plush, collectibles, retro toys, pre-school, vehicles, youth electronics, science activity toys, and construction.

Our core brands range from nostalgic classics to new favorites, including Care Bears, Cutetitos, Pound Puppies, Tonka, K’NEX, Lite-Brite, Fisher Price Classics, Mash’ems, Playhut, Arcade Classics and more!

Our Mission!

Our mission is simple. We want to make the world a happier and more playful place. It’s hard work, but someone has to do it!

It’s Basic Fun! We’re making toys here!

Our Mission
We're Making Toys Here

We're Making Toys Here!

Bringing the joy of play to kids around the world is a serious business, and having fun is a requirement! Whether it’s the final product or the process of making toys, this principal is intertwined into everything we do.

Our Core Fundamentals

  • Work Hard
  • Dream Big
  • Play Nice
  • Act Fast
  • Have Fun



Lite Brite awards

Lite Brite Wall Art-Pop Wow!

Care Bears awards

Care Bears Care-a-Lot Bear

Tonka awards

Tonka Mighty Dump Truck

Care Bears awards

Care Bears I Care Bear

Lite Brite awards

Lite Brite Ultimate Classic

Timeline of Fun

Timeline showing Basic Fun! history in the toy industry