Basic Fun Completes Its Restructuring with a Significantly Strengthened Financial Position and Continues on its Growth Trajectory
Posted on November 1, 2024
News
Basic Fun CEO Jay Foreman Weighs In on Dockworkers’ Strike and Holiday Toy Shortages
Posted on October 2, 2024
News
Basic Fun! CEO Jay Foreman Talks Toy Trends on The Playground Podcast
Posted on September 26, 2024
Menu
Who We Are
Since the founding of Bridge Direct, we have quickly become one of the top toy companies and have built a reputation for delivering toys that are engaging, on-trend, and most of all – fun! Our team has a strong heritage in the development and marketing of toys and we pride ourselves on finding innovative ways to bridge the gaps between brand owners, inventors, retailers, and consumers by creating products that bring out the kid in all of us!
Services
We provide complete “turn-key” merchandise programs from development of individual teams to broad range lines in various categories including toys, youth electronics, novelties, collectibles, seasonal, stationary, crafts, apparel, accessories, and home decor.