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We are creators of fun, experts in play and makers of toys. We are leaders in toy production and distribution with a focus on collectibles, small dolls, retro toys, pre-school, vehicles, youth electronics, science toys and construction. Our mission is simple. We want to make the world a happier and more playful place. It’s hard work, but someone has to do it! We're Making Toys Here! Bringing the joy of play to kids around the world is a serious business, and having fun is a requirement! Whether it’s the final product or the process of making toys, this principal is intertwined into everything we do.

Care Bears, So Many to Collect! | 15s

Care Bears besties are back! Featuring the most-beloved Care Bears in all new stylizations, vibrant ...

Let’s Go Play with Tonka Steel Classics! |...

Tonka: 70+ years, inspiring generations to create, move, and explore! Complete your Tonka Steel Clas...

Create, Play, Animate with Lite-Brite! | 15s

Lite-Brite reimagined! Create art and play games with the newest Lite-Brite Touch! 3 games, 12 desig...

Care Bears, So Many to Collect! | 15s

Care Bears besties are back! Featuring the most-beloved Care Bears in all new stylizations, vibrant ...

Misfittens Cats, Collect Them All! | 15s

Discover the newest Misfittens! Collect all cats with their wild style and extra fluffy tails. Unle...

Tonka, The Only Truck Tough Enough | 15s

Tonka: 70+ years, inspiring generations to create, move, and explore! Complete your Tonka Steel Clas...

Misfittens Wave 3 Commercial | 30s

Misfittens is back with all-new Wild Cats in Series 3! These rockin' cats come in fun new styles an...

Tonka Chuck, My Talking Truck | 30s

Fuel your child's imagination with the Tonka Chuck, My Talking Truck! This interactive and engaging ...

Happy Earth Day! 🌎 🌱 Earth Day reminds us of the importance of sustainability and to take care of the planet 💚 #earthmonth2024 #earthday #earthdayeveryday

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Tonka️ 1 month ago

Are you participating in the Spartan race in Boca Raton? Basic Fun! is proud to announce that Tonka will be featured in the kid's obstacle race and sand pit across the US starting in Florida this April! Tag us if you see us !! 🤩 🚜

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Are you participating in the Spartan race in Boca Raton? Basic Fun! is proud to announce that Tonka will be featured in the kid's obstacle race and sand pit across the US starting in Florida this April! Tag us if you see us !! 🤩 🚜

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Hello Kitty, Badtz-Maru, and Cinnamoroll know that you can never have too many friends! They pair perfectly with their lovable huggable Care Bears besties, Cheer Bear, Grumpy Bear, and Love-A-Lot Bear!!! How to Enter: 1. Like the Basic Fun! Facebook Page and this post! 2. Follow Basic Fun! for future news and giveaways! 3. Tag two friends who would also love the chance to win! This contest will end on Wednesday, April 24th *Open to United States only* #Giveaway #BasicFun #HelloKittyandFriends #HelloKitty

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K'nexausourus on the loose! 🦴 🦖 Build your own Motor-run prehistoric pal! Shop on @Amazon and @Walmart! #knexasaurus #rex #trex #amazonfinds #toys #dinosaur #jurassic

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K'NEX️ 1 month ago

K'nexausourus on the loose! 🦴 🦖 Build your own Motor-run prehistoric pal! Shop on @Amazon and @Walmart! #knexasaurus #rex #trex #amazonfinds #toys #dinosaur #jurassic

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Can you name all these retro mini ponies 😍? Find the My Little Pony Classics 40th Anniversary 2″ Figure Collector Pack Rescue at Midnight Castle on @Amazon! #mlp #retrotoys #amazonfinds

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Swing, Ride and Spin with this Pets Got Talent Playset!

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Discover the cutest surprise pet with @Misfittens from @Fivebelow! Who will you bring home? 😺

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Uncurl the cuteness with Lottie the Otter! 🦦💙 available on @amazon! #toys #toystagram #toycollection

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Add a dash of cuteness to your Easter Basket with the Mini Lite Brite Spring Edition! With adorable pre-made spring templates now available at @Target. 🌸🐰 #EasterBasket #SpringFun

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Curlimals are here and ready for some Easter cheer! These cuties are perfect for your little one’s #EasterBasket this year! Find #Curlimals on @Amazon now! #Easterbasketideas

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#BobbleToTheBeat with us at @ToysRUs in @Macys in New York! 🐼🍎🦒🎶

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It's time to build with everybody's favorite classic toy! Lincoln Logs lets you get creative and build your way! Find your own set today at @Walmart and @Amazon!

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Congratulations to this month's #MashemsMonday giveaway winner, Michelle Wills!! 🎉 Your Disney 100 Mashems display is on it's way to you! If you didn't win this one, keep your eyes out for next month's #MashemsMonday giveaway! What brand do you think it will be? #BasicFun #Giveaway #Toys #Winner #WhosThatMashem

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Look who I found at the end of the rainbow 😉 Happy St. Patrick’s Day 🍀 @carebears #stpatricksday #luckoftheirish

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The Care Bears micro plush toys are just over 3 inches tall – perfectly sized to fit into your Easter baskets! Find them in the Easter section at your local @Walmart and @Target. *Offerings may vary by retailer

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Discover the thrill of collecting all 5 adorable plush surprises, each hidden in a Coca-Cola Pop Can! Shop now on @Amazon. 🎉❤️ #cocacola @cocacola #cocacolacreations

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Congratulations to this month's Basic Fun! My Little Pony 40th Anniversary Plush Giveaway winner, Sarah Turvin!! 🎉 Your My Little Pony 40th Anniversary Plush will be on it's way to you later this week. If you didn't win this one, keep your eyes out for our next giveaway! #BasicFun #Giveaway #Toys #Winner

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Celebrate 40 years of friendship with My Little Pony! 🦄✨Shop Glory now on @Amazon & @Walmart.com. #mlp #mylittleponycollector #toystagram

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It's *Mash'ems Monday* ! These soft, water-filled collectibles feature six characters, including an ultra-rare, surprise character! Now you can enter to win a full box of Disney 100 Mash’ems for you to pop, swap and unbox! How to Enter: 1. Like the Basic Fun! Facebook Page and this post! 2. Follow Basic Fun! for future news and giveaways! 3. Tag two friends who would also love the chance to win! This contest will end on March 10! *Open to United States only*

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Double the fun with the adorable Hello Kitty and Cheer Bear duo! 🎀🐻 These cuddly companions are ready for exciting adventures with you! 🌈 Shop this duo on Meijer, Macy’s and Walmart CA #hellokittyxcarebears

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Misfittens are wilder than ever! 🤘🐾 Gibson the Wild One is ready to steal the spotlight! 🎸🎤 Up to 12 to collect! Shop now on @Amazon and @Target🐱🎶

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K'NEX️ 3 months ago

🦖 Dive into the jungle with the K'NEXosaurus Set! 🌿 Build your own dino masterpiece with 250+ pieces in realistic green tones. 🛠️ Connect the motor and hear it roar!

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Tonka️ 3 months ago

🚒 Gear up, future heroes! 🌟 Unleash your inner hero with the Tonka Crank and Haul Fire Truck 💪 Available on @amazon

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With your help, Purrsila the Dancer is ready to twist and twirl! 🩰✨ Help your Misfittens out of their tight spot and see how big they become! Available online at @target, @walmart, and @amazon

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K'NEX️ 4 months ago

Cock-a-doodle-doo! Playing on the farm has never been so fun…or so creative! Kid K’NEX Farming Friends Building Set – the perfect way to cultivate your child’s creativity and imagination, available @amazon

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Tonka️ 4 months ago

Tonka Farm Tractor is ready to tackle any job! This truck is perfect for indoor or outdoor play! Shop today at @Target

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K'NEX️ 4 months ago

Unleash your inner engineer and build the ultimate marble coaster with the K'NEX Marble Coaster Run with Motor! 🎢 🔧 Available on @amazon

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Tonka️ 5 months ago

Tiny but Mighty! These Tonka Monster Metal Movers - Ready to mix, load, and rescue available on @amazon 🚒 💪🌟

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Tonka️ 5 months ago

Get ready for LOADS of fun with Tonka Chuck, My Talking Truck! Interactive sensors, 20+ phrases, and more! Available on @Amazon and @Target! 🚚🎉 #TonkaChuck #PlayWithTonka

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K'NEX️ 5 months ago

Get ready for the ultimate building adventure with the K'NEX Marble Coaster Run with Motor with over 500 pieces! 🤩 From beginners to pros, anyone can enjoy the excitement! Available on @Amazon #STEMlearning #BuildingFun

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Wild Cats with cool styles, colors, and EXTRA FLUFFY TWO-TONED TAILS! 🎸👓 Which cat will you get? Help them escape tiny spots and collect all 12! Available on @Walmart @Amazon and @target 🐾 #MisfittensSeries3 #TinySpacesFun #catlovers

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Tonka️ 5 months ago

🎅📜 Have you made Santa's Naughty or Nice list? Tonka Bull Dozer is ready to clear the way for Mighty Dump Truck to deliver your presents 🚜🎁

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Cutetitos️ 5 months ago

🌈🐐 Cherishito the Rainbowitos is here to celebrate all the amazing Capricorns! 🌟 They're determined, ambitious, and Sooo Sweet! Tag your Capricorn bestie and show them some love! 🤗

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Tonka️ 5 months ago

Get your Tonka Steel Classics Car Carrier today and watch it cary your child's imagination to new levels! Available at @Amazon #Tonka #TonkaTruck

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Cutetitos️ 6 months ago

Are you ready to celebrate Sagittarius Season! Sagittarius are know for being adventurous, fearless and funny! Tag your Sagittarius Bestie ♐ #SagittariusSeason

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Cutetitos️ 7 months ago

Strut and sparkle with Marilynito, the stylish Puppyito🌟💃 Watch her shine under the spotlight and dance the night away! Buy your very own Fashion Puppyito today on @Amazon and @Walmart

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Tonka️ 7 months ago

Ready, set, race! 🏁 Tonka Sports Car 3 Pack has lights, sounds, and cool designs. Shop this @Amazon exclusive today!

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Cutetitos️ 7 months ago

🎉 Celebrito Catito is ready to celebrate Scorpio season! Scorpios are known for their passion, determination, and fierce loyalty. Tag your fav Scorpio! ♏️ #scorpio #zodiacsigns

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K'NEX️ 7 months ago

Craft. Build. Watch it roll! Elevate your building game with the K'NEX Marble Coaster Run! 🚀 Shop on @Amazon

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Cutetitos️ 8 months ago

🌟 It's Libra season! Get ready for charm and well-balanced vibes as we celebrate the scales of the zodiac with Ashlito the Unicornito! Tag your Libra Bestie ♎️💫

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K'NEX️ 8 months ago

Now in cool green tones for a realistic touch, get building with the K’NEXosaurus Set🦖 With over 250 pieces, craft your own dino masterpiece! Then connect the motor and watch it ROAR! 🌋🦕

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Cutetitos️ 8 months ago

Snuggle up for the night with Bellatrixito the Hamsterito! This Cutetitos Sleepitos is so dreamy, it's your perfect bedtime buddy. Unwrap for play, wrap up for bedtime 😴🌟 #CutetitosSleepitos #BedtimeBuddies

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K'NEX️ 8 months ago

Dive into dynamic designs with the K'NEX Marble Coaster Run! Begin with beginner tracks and elevate to expert elevations. Power it up with our battery-driven motor! Get yours on @Amazon ⚙️ #KNEX #AmazonFinds #BuildTheFun

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Cutetitos️ 8 months ago

Poppycito Bearito is here to say #VirgoSeason is coming to an end 🐻✨ Virgos are known for their kindness, hardworking spirit, and practical approach. Tag your favorite Virgo below and share the love! 🌟🐾🧸

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Misfittens are back, and they're wilder and wiser than ever! 🤘🐾 Meet Whiskers the Wise Guy, ready to rock solo and steal the spotlight! 🎸🎤 Up to 12 to collect! Shop now on @Amazon and @Walmart 🐱🎶

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Cutetitos️ 9 months ago

Now down the runway, the chicest pups! With designer tote bags and iconic poses, Fashion Puppyitos are ready for their spotlight! Collect all 10 furry fashionistas today! Shop at @Walmart and @Amazon! 🐶👗✨

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Tonka️ 9 months ago

Don't miss out on the excitement - get your Tonka Steel Classics Car Carrier today and watch your child's imagination soar as they explore new worlds of play! Available at @amazon #Tonka #TonkaTruck #BasicFunToys

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🩰✨Purrsila the Dancer is stuck in Cat-mond Milk and needs your help to get out! Twist and twirl her out into action to watch her grow! Misfittens Wild Cats Series 3 coming soon! #misfittens #wildcats #basicfuntoys

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