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We are creators of fun, experts in play and makers of toys. We are leaders in toy production and distribution with a focus on collectibles, small dolls, retro toys, pre-school, vehicles, youth electronics, science toys and construction. Our mission is simple. We want to make the world a happier and more playful place. It’s hard work, but someone has to do it! We're Making Toys Here! Bringing the joy of play to kids around the world is a serious business, and having fun is a requirement! Whether it’s the final product or the process of making toys, this principal is intertwined into everything we do.

Misfittens Wave 3 Commercial | 30s

Misfittens is back with all-new Wild Cats in Series 3! These rockin' cats come in fun new styles an...

Tonka Chuck, My Talking Truck | 30s

Fuel your child's imagination with the Tonka Chuck, My Talking Truck! This interactive and engaging ...

My Little Pony Commercial | 15s

My Little Pony has been enchanting children around the world for generations with the magic of frien...

Lite-Brite Touch Commercial

Experience light and art like never before with the all-new Lite-Brite Touch! That’s right, everyo...

Lite Brite Mini-X Connect Commercial

Experience light art like never before with the new Lite-Brite Mini-X Connect! Inspired by the class...

Which Puppyito Will You Match?

Gigi is matching Hollisito! Which Fashion Puppyito by @Cutetitos will you match! The most fashionabl...

Enter our December Basic Fun! Fisher Price Play Tape Recorder Giveaway How to Enter: 1. Like the Basic Fun! Facebook Page and this post! 2. Follow Basic Fun! for future news and giveaways! 3. Tag two friends who would also love the chance to win! This contest will end on Dec 15th *Open to United States only*

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Fashion Puppyitos are dressed to impress! How stylish is your Cutetito? 👗🕶️🐶 Collect all 10 on @amazon @walmart

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It's *Mash'ems Monday* These soft, water-filled collectibles feature six characters, including an ultra-rare, surprise character! Now you can enter to win a full box of Miraculous S2 Mash’ems for you to pop, swap and unbox! How to Enter: 1. Like the Basic Fun! Facebook Page and this post! 2. Follow Basic Fun! for future news and giveaways! 3. Tag two friends who would also love the chance to win! This contest will end on Dec 10th! *Open to United States only*

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Happy Holidays! Looking for the perfect gift that combines learning with fun? Look no further! Shop Speak and Spell on @Amazon today! 🎁✨

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Transform your space with the Lite Brite Touch animation mode, create a Lite Brite dance party, and watch animations sparkle! Available on @Amazon, @Walmart, and @Target.

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Spread the magic of kindness with the cutest retro 40th Anniversary My Little Pony Plush!! Available on @amazon, @walmart.com, and @toysruscanada 🌟🦄

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Unlock the Fun and Get the Job Done with Tonka Tough Toolbox Set! Assemble, screw, hammer, perfect for creative play! Get yours today on @amazon

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Sea Friend Bear is spreading love from the deep blue! 🌊💙 Join us in caring for our planet and each other. Shop today on @amazon 🌍 #CaringWithSeaFriendBear

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Are you ready to celebrate Sagittarius Season! Sagittarius are know for being adventurous, fearless and funny! Tag your Sagittarius Bestie ♐ #SagittariusSeason

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Are you ready to celebrate Sagittarius Season! Sagittarius are know for being adventurous, fearless and funny! Tag your Sagittarius Bestie ♐ #SagittariusSeason

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Shop Basic Fun! Black Friday Deals at @Target! 🛍️🎉 #BlackFridayDeals #BasicFunToys

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Shop Basic Fun! Black Friday Deals on @Amazon! 🛍️🎉 #BlackFridayDeals #BasicFunToys

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Happy Thanksgiving from Basic Fun! 🧡 🦃

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Congratulations to this month's #MashemsMonday giveaway winner, Melissa Jackson ! 🎉 Your Black Panther: Wakanda Forever S1 display is on it's way to you! If you didn't win this one, keep your eyes out for next month's #MashemsMonday giveaway! What brand do you think it will be? #BasicFun #Giveaway #Toys #Winner #WhosThatMashem

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Ready for a rollercoaster of fun! The K'NEX Marble Coaster Run features motorized movement, 3 building levels, and a spiraling coaster track. It's the perfect blend of education and excitement! Find Marble Run and other K'NEX toys on @Amazon 🚀🔧 #STEMlearning #BuildingFun

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Unwrap the joy of limited-time collectibles this holiday season! Discover your Disney 100 treasures at 26 @nordstrom locations and online from November 8th through January 8th. Celebrate 100 years of magic with us! ✨🎉🎁 #NordstromxDisney #HolidayMagic

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Strut and sparkle with Marilynito, the stylish Puppyito🌟💃 Watch her shine under the spotlight and dance the night away! Buy your very own Fashion Puppyito today on @Amazon and @Walmart

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Strut and sparkle with Marilynito, the stylish Puppyito🌟💃 Watch her shine under the spotlight and dance the night away! Buy your very own Fashion Puppyito today on @Amazon and @Walmart

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Mash'ems for Monday and Wakanda forever! These soft, water-filled collectibles feature six characters, including an ultra-rare, surprise character! Now you can enter to win a full box of Black Panther: Wakanda Forever S1 Mash’ems for you to pop, swap and unbox! How to Enter: 1. Like the Basic Fun! Facebook Page and this post! 2. Follow Basic Fun! for future news and giveaways! 3. Tag two friends who would also love the chance to win! This contest will end on Nov. 12! *Open to United States only*

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Play time just reached a whole new level with the Lincoln Logs 2-Tiered Tree House! 🌳✨ Build 3 unique treehouses or design your own towering creation! With over 80 pieces, the sky's the limit! Available on @Amazon 🏡🌟 #TreehouseFun #CreativePlay

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Discover enchanting adventures with the Disney Encanto Classic Hideaway Playhut! Available at @Walmart. Let the magical playtime begin! 🌟🏰

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Denim Grumpy Bear rockin' the blues 🌧️👖 Even when he's grumpy, he's so cute to cuddle. 💙 Shop today on @Amazon and @Walmart

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Tonka️ 1 month ago

Ready, set, race! 🏁 Tonka Sports Car 3 Pack has lights, sounds, and cool designs. Shop this @Amazon exclusive today!

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Cutetitos️ 2 months ago

🎉 Celebrito Catito is ready to celebrate Scorpio season! Scorpios are known for their passion, determination, and fierce loyalty. Tag your fav Scorpio! ♏️ #scorpio #zodiacsigns

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K'NEX️ 2 months ago

Craft. Build. Watch it roll! Elevate your building game with the K'NEX Marble Coaster Run! 🚀 Shop on @Amazon

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Cutetitos️ 2 months ago

🌟 It's Libra season! Get ready for charm and well-balanced vibes as we celebrate the scales of the zodiac with Ashlito the Unicornito! Tag your Libra Bestie ♎️💫

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K'NEX️ 2 months ago

Now in cool green tones for a realistic touch, get building with the K’NEXosaurus Set🦖 With over 250 pieces, craft your own dino masterpiece! Then connect the motor and watch it ROAR! 🌋🦕

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Cutetitos️ 2 months ago

Snuggle up for the night with Bellatrixito the Hamsterito! This Cutetitos Sleepitos is so dreamy, it's your perfect bedtime buddy. Unwrap for play, wrap up for bedtime 😴🌟 #CutetitosSleepitos #BedtimeBuddies

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K'NEX️ 2 months ago

Dive into dynamic designs with the K'NEX Marble Coaster Run! Begin with beginner tracks and elevate to expert elevations. Power it up with our battery-driven motor! Get yours on @Amazon ⚙️ #KNEX #AmazonFinds #BuildTheFun

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Cutetitos️ 3 months ago

Poppycito Bearito is here to say #VirgoSeason is coming to an end 🐻✨ Virgos are known for their kindness, hardworking spirit, and practical approach. Tag your favorite Virgo below and share the love! 🌟🐾🧸

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Misfittens are back, and they're wilder and wiser than ever! 🤘🐾 Meet Whiskers the Wise Guy, ready to rock solo and steal the spotlight! 🎸🎤 Up to 12 to collect! Shop now on @Amazon and @Walmart 🐱🎶

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Cutetitos️ 3 months ago

Now down the runway, the chicest pups! With designer tote bags and iconic poses, Fashion Puppyitos are ready for their spotlight! Collect all 10 furry fashionistas today! Shop at @Walmart and @Amazon! 🐶👗✨

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Tonka️ 3 months ago

Don't miss out on the excitement - get your Tonka Steel Classics Car Carrier today and watch your child's imagination soar as they explore new worlds of play! Available at @amazon #Tonka #TonkaTruck #BasicFunToys

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🩰✨Purrsila the Dancer is stuck in Cat-mond Milk and needs your help to get out! Twist and twirl her out into action to watch her grow! Misfittens Wild Cats Series 3 coming soon! #misfittens #wildcats #basicfuntoys

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K'NEX️ 3 months ago

Why did the rooster feel lonely on the farm? It couldn't find anyone to K'NEX with! 🤣 Want to create your very own farm animals? Shop Kid K'NEX Farming Friends on @Amazon and create all the farming friends to connect with!# FarmingFriends #Knex #ConnectwithKnex #BasicFunToys #AmazonFinds #createWOW

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Misfittens cats are now WILDER than ever! Made with irresistible soft, squishable material that is easy to squeeze and stuff into the tiniest of spaces! 🤗 If they find themselves in a tight spot, will you be there to lend a helping hand? Series 3 coming soon! #misfittens #meow #basicfuntoys

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Tonka️ 4 months ago

Get ready for off-road adventures with Tonka Steel Classics Farm Tractor, exclusively available at @Target! This stand out classic truck is made with cold-rolled steel - ready to inspire imaginations and withstand the toughest of play! #TonkaTough #Tonka #BasicFunToys

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K'NEX️ 4 months ago

The NEW K'NEX Marble Coaster Run makes it easy to build cool battery-powered marble coaster runs. Start with the first level of coaster runs. Then level up to the larger build. Now you're ready to add the battery powered motor! Great for builders 8 and to 98! Shop K'NEX on @Amazon 🎢🔧 #KNEX #AmazonToys #BasicFunToys.

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Cutetitos️ 4 months ago

Snuggle up with Sleepitos, the perfect cuddle buddy for dreamy nights. 🌙 Collect all 3 sleep sets! Coming soon! 💤✨ #Cutetitos #SleepitosSnuggles #SweetDreams #Basicfuntoys

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🎉 Happy International Cats Day! 🐾 Get your paws on the cutest companions around and bring home the purr-fect Misfittens - a quirky crew of cats that will steal your heart! 😻🌈 Shop now at @walmart & @amazon #internationalcatday #misfittens #basicfuntoys #meow

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Cutetitos️ 4 months ago

Valerie is runway ready with her Fashion Puppyitos! These super fashionable Cutetitos make the perfect accessory to any outfit! Find your perfect Fashion Puppyito pal today at @Amazon and @Walmart! #Fashion #Cutetitos #FashionPuppyitos #AmazonFinds #BasicFunToys

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Cutetitos️ 5 months ago

Stellaito the Fashion Puppyito is here to let you know its #Leoseason! Leo's are known to be confident, passionate, and fiercely loyal! Tag your favorite Leo below! And find Stellaito and other Fashion Puppyitos today at @Amazon and @Walmart! #Cutetitos #Zodiac #Leo #AmazonFinds #BasicFunToys

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Tonka️ 5 months ago

Wee-woo, the Tonka Fire Rescue Truck is on its way! This steel classic is super fun for everybody! Get #TonkaTough with your own fire truck today at @Walmart! #Tonka #FireTruck #BasicFunToys

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Cutetitos️ 5 months ago

Duchessito and Kendra are looking pretty in pink! Take your style to the next level with your very own fashionable furry friend! Find Duchessito and other Fashion Puppyitos today at @Amazon and @Walmart! #Fashion #FashionPuppyitos #Cutetitos #Dog #AmazonFinds #BasicFunToys

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Peel and pop your Misfittens out! These fluffy friends love to squeeze into small spaces! Rescue your own Misfitten today now available at @Clairesstores @Walmart and @Amazon! #Misfittens #GetMeowt #BeTheMost #Amazonfinds #BasicFunToys

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Misfittens are the best for #InternationalJokeDay! They love to tell jokes as they squish and squeeze into funny places! Get your own purrfect pal today now at @Clairesstores! #Misfittens #IfIfitsIsits #Cats #BeTheMost #BasicFunToys

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These silly cats know how to hide! Misfittens are now available at @Clairesstores! Who will you find today? #Misfittens #GetMeowt #Cats #BeTheMost #BasicFunToys

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K'NEX️ 5 months ago

Take it back to a prehistoric period with your very own motor-run walking dinosaur! Once you build the K'nexosaurus Rex, they'll be ready to prowl...for fun! Find your own prehistoric pal at @Amazon and @Walmart! #Knex #Knexasaurus #Rex #TRex #AmazonFinds #BasicFunToys

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Tonka️ 5 months ago

Happy Independence Day! And what better day to celebrate than on #TonkaTuesday! Gather your friends and family and have a wonderful 4th of July! #IndependenceDay #4thofJuly #Tonka #TonkaTough #BasicFunToys

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K'NEX️ 6 months ago

Build what you want, any way you want with K’nex! Spark creativity and innovation your way with K’nex sets at @Amazon! #Knex #Creativity #Innovation #AmazonFinds #BasicFunToys

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