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We are creators of fun, experts in play and makers of toys. We are leaders in toy production and distribution with a focus on collectibles, small dolls, retro toys, pre-school, vehicles, youth electronics, science toys and construction. Our mission is simple. We want to make the world a happier and more playful place. It’s hard work, but someone has to do it! We're Making Toys Here! Bringing the joy of play to kids around the world is a serious business, and having fun is a requirement! Whether it’s the final product or the process of making toys, this principal is intertwined into everything we do.

Care Bears, So Many to Collect! | 15s

Care Bears besties are back! Featuring the most-beloved Care Bears in all new stylizations, vibrant ...

Let’s Go Play with Tonka Steel Classics! |...

Tonka: 70+ years, inspiring generations to create, move, and explore! Complete your Tonka Steel Clas...

Create, Play, Animate with Lite-Brite! | 15s

Lite-Brite reimagined! Create art and play games with the newest Lite-Brite Touch! 3 games, 12 desig...

Care Bears, So Many to Collect! | 15s

Care Bears besties are back! Featuring the most-beloved Care Bears in all new stylizations, vibrant ...

Misfittens Cats, Collect Them All! | 15s

Discover the newest Misfittens! Collect all cats with their wild style and extra fluffy tails. Unle...

Tonka, The Only Truck Tough Enough | 15s

Tonka: 70+ years, inspiring generations to create, move, and explore! Complete your Tonka Steel Clas...

Misfittens Wave 3 Commercial | 30s

Misfittens is back with all-new Wild Cats in Series 3! These rockin' cats come in fun new styles an...

Tonka Chuck, My Talking Truck | 30s

Fuel your child's imagination with the Tonka Chuck, My Talking Truck! This interactive and engaging ...

🦖 Dive into the jungle with the K'NEXosaurus Set! 🌿 Build your own dino masterpiece with 250+ pieces in realistic green tones. 🛠️ Connect the motor and hear it roar!

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K'NEX️ 10 hours ago

🦖 Dive into the jungle with the K'NEXosaurus Set! 🌿 Build your own dino masterpiece with 250+ pieces in realistic green tones. 🛠️ Connect the motor and hear it roar!

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🚒 Gear up, future heroes! 🌟 Unleash your inner hero with the Tonka Crank and Haul Fire Truck 💪 Available on @amazon

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Enter our February Basic Fun! My Little Pony 40th Anniversary Plush Giveaway! How to Enter: 1. Like the Basic Fun! Facebook Page and this post! 2. Follow Basic Fun! for future news and giveaways! 3. Tag two friends who would also love the chance to win! This contest will end on 29th! *Open to United States only*

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Tonka️ 1 day ago

🚒 Gear up, future heroes! 🌟 Unleash your inner hero with the Tonka Crank and Haul Fire Truck 💪 Available on @amazon

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Got a chatterbox at home? 🗣️ Hook them up with the Fisher Price Chatter Phone for imaginary play all day! Available on Amazon! 😄

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Hay there Besties! 👋 Littlest Pet Shop Farm Besties Collector Set is available on @amazon

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My Little Pony Celestials are here to add a sprinkle of starry positivity!✨ Embrace the magic and shop My Little Pony Celestials Celestials online on @walmart and @amazon

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Discover the thrill of collecting all 5 adorable plush surprises, each hidden in a Coca-Cola Pop Can! Shop now on @Amazon. 🎉❤️

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It's *Mash'ems Monday!* These soft, water-filled collectibles feature six characters, including an ultra-rare, surprise character! Now you can enter to win a full box of Toy Story 4 S1 Mash’ems for you to pop, swap and unbox! How to Enter: 1. Like the Basic Fun! Facebook Page and this post! 2. Follow Basic Fun! for future news and giveaways! 3. Tag two friends who would also love the chance to win! This contest will end on Feb 18! *Open to United States only*

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With your help, Purrsila the Dancer is ready to twist and twirl! 🩰✨ Help your Misfittens out of their tight spot and see how big they become! Available online at @target, @walmart, and @amazon

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With your help, Purrsila the Dancer is ready to twist and twirl! 🩰✨ Help your Misfittens out of their tight spot and see how big they become! Available online at @target, @walmart, and @amazon

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Cock-a-doodle-doo! Playing on the farm has never been so fun…or so creative! Kid K’NEX Farming Friends Building Set – the perfect way to cultivate your child’s creativity and imagination, available @amazon

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K'NEX️ 2 weeks ago

Cock-a-doodle-doo! Playing on the farm has never been so fun…or so creative! Kid K’NEX Farming Friends Building Set – the perfect way to cultivate your child’s creativity and imagination, available @amazon

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Sending Love from Hopeful Heart, Tender Heart, Love-A-Lot, & Togetherness Bear to All Our Bear-y Special Friends 💗

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Fall in love with your very own Pound Puppies Newborn plush, a smile that will melt your heart! ❤️ Adopt them all for a whole family of new best friends @Target and @Amazon

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Today is #NationalPopArtDay! Create a mega-sized, lit-up wall art from one of three HD Pop Art designs, like the eye-popping WOW! Shop yours on @Amazon.

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SURPRISE, it's a Coca-Cola Pop Can plushie! Buy this for your favorite Coca-Cola fan! ❤️ Available on @Amazon.

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Unleash your inner Pokémon Trainer and capture your creativity with the Lite-Brite Super Bright HD, Pokémon Edition! 6 cool Pokémon templates to choose from and of course the option to create your own! Shop on @Amazon

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Tonka Farm Tractor is ready to tackle any job! This truck is perfect for indoor or outdoor play! Shop today at @Target

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Tonka️ 1 month ago

Tonka Farm Tractor is ready to tackle any job! This truck is perfect for indoor or outdoor play! Shop today at @Target

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A big bear hug to Sea Friend Bear for being so cute and true to her caring self! Find this Care Bear on @amazon #NationalHugDay

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Calling all My Little Pony collectors! 🌈🦄✨ Enhance your collection with the My Little Pony Rescue at Midnight Castle Collector's Set, a must-have addition! Shop now on @Amazon

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Congratulations to this month's Basic Fun! Lite Brite Wall Art Transformers Giveaway winner, Lindsay Kimball!! 🎉 Your Lite Brite will be on it's way to you later this week. If you didn't win this one, keep your eyes out for our next giveaway! #BasicFun #Giveaway #Toys #Winner

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K'NEX️ 1 month ago

Unleash your inner engineer and build the ultimate marble coaster with the K'NEX Marble Coaster Run with Motor! 🎢 🔧 Available on @amazon

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Discover the wonders of the insect world with the Uncle Milton Ant Eater Bug Vacuum 2.0! 🐜🔍 Inspire a love for science and nature in young explorers. Available on @Amazon 🌿 #BugVacuum #ScienceAdventure

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Tonka️ 2 months ago

Tiny but Mighty! These Tonka Monster Metal Movers - Ready to mix, load, and rescue available on @amazon 🚒 💪🌟

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Tonka️ 2 months ago

Get ready for LOADS of fun with Tonka Chuck, My Talking Truck! Interactive sensors, 20+ phrases, and more! Available on @Amazon and @Target! 🚚🎉 #TonkaChuck #PlayWithTonka

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K'NEX️ 2 months ago

Get ready for the ultimate building adventure with the K'NEX Marble Coaster Run with Motor with over 500 pieces! 🤩 From beginners to pros, anyone can enjoy the excitement! Available on @Amazon #STEMlearning #BuildingFun

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Wild Cats with cool styles, colors, and EXTRA FLUFFY TWO-TONED TAILS! 🎸👓 Which cat will you get? Help them escape tiny spots and collect all 12! Available on @Walmart @Amazon and @target 🐾 #MisfittensSeries3 #TinySpacesFun #catlovers

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Tonka️ 2 months ago

🎅📜 Have you made Santa's Naughty or Nice list? Tonka Bull Dozer is ready to clear the way for Mighty Dump Truck to deliver your presents 🚜🎁

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Cutetitos️ 2 months ago

🌈🐐 Cherishito the Rainbowitos is here to celebrate all the amazing Capricorns! 🌟 They're determined, ambitious, and Sooo Sweet! Tag your Capricorn bestie and show them some love! 🤗

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Tonka️ 2 months ago

Get your Tonka Steel Classics Car Carrier today and watch it cary your child's imagination to new levels! Available at @Amazon #Tonka #TonkaTruck

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Cutetitos️ 3 months ago

Are you ready to celebrate Sagittarius Season! Sagittarius are know for being adventurous, fearless and funny! Tag your Sagittarius Bestie ♐ #SagittariusSeason

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Cutetitos️ 4 months ago

Strut and sparkle with Marilynito, the stylish Puppyito🌟💃 Watch her shine under the spotlight and dance the night away! Buy your very own Fashion Puppyito today on @Amazon and @Walmart

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Tonka️ 4 months ago

Ready, set, race! 🏁 Tonka Sports Car 3 Pack has lights, sounds, and cool designs. Shop this @Amazon exclusive today!

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Cutetitos️ 4 months ago

🎉 Celebrito Catito is ready to celebrate Scorpio season! Scorpios are known for their passion, determination, and fierce loyalty. Tag your fav Scorpio! ♏️ #scorpio #zodiacsigns

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K'NEX️ 4 months ago

Craft. Build. Watch it roll! Elevate your building game with the K'NEX Marble Coaster Run! 🚀 Shop on @Amazon

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Cutetitos️ 5 months ago

🌟 It's Libra season! Get ready for charm and well-balanced vibes as we celebrate the scales of the zodiac with Ashlito the Unicornito! Tag your Libra Bestie ♎️💫

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K'NEX️ 5 months ago

Now in cool green tones for a realistic touch, get building with the K’NEXosaurus Set🦖 With over 250 pieces, craft your own dino masterpiece! Then connect the motor and watch it ROAR! 🌋🦕

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Cutetitos️ 5 months ago

Snuggle up for the night with Bellatrixito the Hamsterito! This Cutetitos Sleepitos is so dreamy, it's your perfect bedtime buddy. Unwrap for play, wrap up for bedtime 😴🌟 #CutetitosSleepitos #BedtimeBuddies

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K'NEX️ 5 months ago

Dive into dynamic designs with the K'NEX Marble Coaster Run! Begin with beginner tracks and elevate to expert elevations. Power it up with our battery-driven motor! Get yours on @Amazon ⚙️ #KNEX #AmazonFinds #BuildTheFun

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Cutetitos️ 5 months ago

Poppycito Bearito is here to say #VirgoSeason is coming to an end 🐻✨ Virgos are known for their kindness, hardworking spirit, and practical approach. Tag your favorite Virgo below and share the love! 🌟🐾🧸

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Misfittens are back, and they're wilder and wiser than ever! 🤘🐾 Meet Whiskers the Wise Guy, ready to rock solo and steal the spotlight! 🎸🎤 Up to 12 to collect! Shop now on @Amazon and @Walmart 🐱🎶

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Cutetitos️ 6 months ago

Now down the runway, the chicest pups! With designer tote bags and iconic poses, Fashion Puppyitos are ready for their spotlight! Collect all 10 furry fashionistas today! Shop at @Walmart and @Amazon! 🐶👗✨

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Tonka️ 6 months ago

Don't miss out on the excitement - get your Tonka Steel Classics Car Carrier today and watch your child's imagination soar as they explore new worlds of play! Available at @amazon #Tonka #TonkaTruck #BasicFunToys

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🩰✨Purrsila the Dancer is stuck in Cat-mond Milk and needs your help to get out! Twist and twirl her out into action to watch her grow! Misfittens Wild Cats Series 3 coming soon! #misfittens #wildcats #basicfuntoys

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K'NEX️ 6 months ago

Why did the rooster feel lonely on the farm? It couldn't find anyone to K'NEX with! 🤣 Want to create your very own farm animals? Shop Kid K'NEX Farming Friends on @Amazon and create all the farming friends to connect with!# FarmingFriends #Knex #ConnectwithKnex #BasicFunToys #AmazonFinds #createWOW

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Misfittens cats are now WILDER than ever! Made with irresistible soft, squishable material that is easy to squeeze and stuff into the tiniest of spaces! 🤗 If they find themselves in a tight spot, will you be there to lend a helping hand? Series 3 coming soon! #misfittens #meow #basicfuntoys

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Tonka️ 6 months ago

Get ready for off-road adventures with Tonka Steel Classics Farm Tractor, exclusively available at @Target! This stand out classic truck is made with cold-rolled steel - ready to inspire imaginations and withstand the toughest of play! #TonkaTough #Tonka #BasicFunToys

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