Basic Fun! Unveils Iconic New Marquee on Corporate Headquarters, Signifying Renewed Commitment to Innovation and Fun

BOCA RATON, FL, June 20, 2023 – Basic Fun!, a leading global toy and consumer products company, today proudly unveiled a new marquee adorning the façade of its corporate headquarters located in Boca Raton, Florida. The installation of the new marquee signifies a refreshed identity and a renewed commitment to creativity, innovation, and industry leadership.

“The new marquee is more than just a sign,” said Craig Leaf, President at Basic Fun!. “It’s a visual embodiment of our mission, our values, and our spirit. It also demonstrates our commitment to the Boca Raton community and our valued customers globally.”

Basic Fun! CEO, Jay Foreman, echoed these sentiments during the unveiling ceremony.

“Thirteen years ago, I had the idea to start a new toy company, at the time called The Bridge Direct. I started it with a small group of people here in Boca Raton in a tiny space at 301 Yamato and similarly small team in Hong Kong. Over the years we’ve grown the business organically and through acquisitions such as Good Stuff and its sister company Basic Fun!, Tech 4 Kids, Uncle Milton and K’nex. All bringing so many great people into the group which we rebranded as Basic Fun! in 2018. We have this amazing space to work from here in Boca and to top it all off now our name is up in lights on Yamato Road!”

Basic Fun! invites people in the Boca Raton community, and toy enthusiasts around the globe, to view the new marquee and join the company in celebrating this milestone.

About Basic Fun!

Basic Fun! is a dynamic global designer and marketer of classic and innovative children’s entertainment products.  The Company’s iconic brands and broad product portfolio are sold by leading retailers and distributors in over 60 countries around the world.  Basic Fun! has an omni-channel go-to market strategy with a strong presence on-line, in store and in family entertainment venues.  The company is proud to have valued licensing partnerships to include Hasbro, Disney, Mattel, Nintendo, Netflix, Coca Cola, Universal, Cloudco Entertainment, NFL and NBA.  Basic Fun! has a portfolio of powerhouse brands that include Care Bears™, Tonka®, Lite Brite®, K’nex®, Lincoln Logs®, Tinker Toys®, Playhut®, Uncle Milton®, Fisher Price Classics®, Mash’ems® and Littlest Pet Shop™.  Basic Fun! is dedicated to enriching lives and creating unforgettable moments through imaginative play.

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