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Jay Foreman Gives His Insights On The Los Angeles …

Jay Foreman, our CEO, reflects on the L.A. Toy Preview Marathon Month for Fall of 2024! High hopes...
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Basic Fun! CEO Jay Foreman Highlighted in New York…

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Pop Insider Exclusive: Basic Fun! Brings Back Long…

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My Little Pony Celebrates the Magic of Friendship …

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Basic Fun! Unveils Iconic New Marquee on Corporate…

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Basic Fun!

We're Making Toys Here!
New My Little Pony:

These Care Bears Lil' Besties cover all the colors of the rainbow! These squishable and micro figures are perfect for play! Collect all 12 Surprise Micro Collectible Figures today at @Walmart! #CareBears #LilBesties #Friendship #Mini #Collectible #BasicFunToys
Pop open a Coca-Cola surprise! 🥤 Discover a hidden plush friend inside these cool 12oz Coke cans. Who will you find? Collect them all! 🧸❤️ Available now on @Amazon
Get ready to fall in love with your newest furry family member, each Pound Puppy showcasing their unique personalities with a touch of adorable style! 💕🐶 From those extra fluffy ears to that irresistible smile, made with love, and crafted with planet-friendly materials to keep Earth smiling too. 🌍✨
View into the magical world of Mickey Mouse with the View-Master 3D Deluxe Set! With 3 reels of 3D adventures and a special Mickey Mouse viewer that'll make your smile as big as Mickey's! 🏰🎈 Shop this Disney 100 View-Master now on @Amazon and @Walmart
Misfittens are back, and they're wilder and wiser than ever! 🤘🐾 Meet Whiskers the Wise Guy, ready to rock solo and steal the spotlight! 🎸🎤 Up to 12 to collect! Shop now on @Amazon and @Walmart 🐱🎶
Take it back to a prehistoric period with your very own motor-run walking dinosaur! Once you build the K'nexosaurus Rex, they'll be ready to prowl...for fun! Find your own prehistoric pal at @Amazon and @Walmart! #Knex #Knexasaurus #Rex #TRex #AmazonFinds #BasicFunToys
Take your show on the road with this classic Fisher-Price Xylophone! This colorful instrument on wheels is perfect for kids to jam out with! Find this Xylophone and other Fisher-Price toys at @Amazon! #Xylophone #Music #FisherPrice #AmazonFinds #BasicFunToys
Enjoy the day with these classic Lincoln Logs in the 100th Anniversary Tin! This classic toy lets you unlock your creativity and build endless possibilities! Find this Anniversary Tin and other Lincoln Log toys at @Walmart and @Amazon! #LincolnLogs #Creativity #Classic #AmazonFinds #BasicFunToys
Now down the runway, the chicest pups! With designer tote bags and iconic poses, Fashion Puppyitos are ready for their spotlight! Collect all 10 furry fashionistas today! Shop at @Walmart and @Amazon! 🐶👗✨
Don't miss out on the excitement - get your Tonka Steel Classics Car Carrier today and watch your child's imagination soar as they explore new worlds of play! Available at @amazon #Tonka #TonkaTruck #BasicFunToys
Let your imagination sparkle even brighter with Lite Brite Super Bright HD! It has DOUBLE the LED, Definition & Templates! 😲 Explore the endless possibilities, shop Lite Brite on @Amazon✨ #LiteBrite #SuperBrightHD #ImaginationUnleashed #EndlessCreativity
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We are creators of fun, experts in play and makers of toys. We are leaders in toy production and distribution with a focus on collectibles, small dolls, retro toys, pre-school, vehicles, youth electronics, science toys and construction. Our mission is simple. We want to make the world a happier and more playful place. It’s hard work, but someone has to do it! We're Making Toys Here! Bringing the joy of play to kids around the world is a serious business, and having fun is a requirement! Whether it’s the final product or the process of making toys, this principal is intertwined into everything we do.

Misfittens Wave 3 Commercial | 30s

Misfittens is back with all-new Wild Cats in Series 3! These rockin' cats come in fun new styles an...

Tonka Chuck, My Talking Truck | 30s

Fuel your child's imagination with the Tonka Chuck, My Talking Truck! This interactive and engaging ...

My Little Pony Commercial | 15s

My Little Pony has been enchanting children around the world for generations with the magic of frien...

Lite-Brite Touch Commercial

Experience light and art like never before with the all-new Lite-Brite Touch! That’s right, everyo...

Lite Brite Mini-X Connect Commercial

Experience light art like never before with the new Lite-Brite Mini-X Connect! Inspired by the class...

Which Puppyito Will You Match?

Gigi is matching Hollisito! Which Fashion Puppyito by @Cutetitos will you match! The most fashionabl...

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