featured toys

Cutetitos | Basic Fun!

Cutetitos

Everybody's rollin' their animals like a burrito, but nothing comes close to wrapping up a Cutetito!

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Arcade Classics | Basic Fun!

Mortal Kombat

It's a blast from the past with these retro-styled mini arcade games! Yes, it's just like you remember!

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Playhut | Basic Fun!

Classic Cube

Twist, pop and play! Playhut products will spark your child's imagination and encourage hours of play!

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Little Lucky Lunchbox | Basic Fun!

Little Lucky Lunchbox

It's Lunchtime Funtime! Come see what's brand new! Pop 'em open for the first big reveal. Collect them all!

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news & events

Stay current with Basic Fun's latest news, info and events!

Basic Fun! License Tonka Brand

Basic Fun!, today announced that it has an agreement in principle with global play and entertainment company Hasbro, Inc., for the Tonka brand.

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Toy Licensing Deal for Care Bears

Care Bears are coming back to the children of millennials who first met the colorful, caring and lovable characters over 30 years ago.

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Cutetitos: Treasure Truck

Basic Fun!, Florida-based toy and novelties company, teamed up with Amazon's Treasure Truck on April 5 for an offer of Cutetitos.

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latest video

What's cuter than a Cutetito? A Babito! Collect all 12! Available in-store at Target and Walmart.

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Mash'ems Target Exclusive Sidekick | Basic Fun!

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Pound Puppies Bark-A-Thon | Basic Fun!

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