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Who We Are

Since the founding of Bridge Direct, we have quickly become one of the top toy companies and have built a reputation for delivering toys that are engaging, on-trend, and most of all – fun! Our team has a strong heritage in the development and marketing of toys and we pride ourselves on finding innovative ways to bridge the gaps between brand owners, inventors, retailers, and consumers by creating products that bring out the kid in all of us!


We provide complete “turn-key” merchandise programs from development of individual teams to broad range lines in various categories including toys, youth electronics, novelties, collectibles, seasonal, stationary, crafts, apparel, accessories, and home decor.

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Timeline of Fun

Timeline showing Basic Fun! history in the toy industry

Customer Support

Main Customer Support

Contact Information

Product Information

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