Author name: Aaron Kredi

Basic Fun logo on blue background.

Basic Fun, Inc. Takes Strategic Action to Significantly Strengthen its Financial Structure and Position the Company For Future Success

Boca Raton, FL, June 28, 2024 (GLOBE NEWSWIRE) – Basic Fun, Inc. (“Basic Fun” or the “Company”), an industry leader in the design, development and marketing of branded toys and imaginative play products to the retail and family entertainment channels, today announced that it, together with certain affiliated entities, has commenced a case in the District […]

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Young girl playing with MLP Plush in bedroom.

The Importance of Imaginative Play for Children’s Development

What is Imaginative Play? Imaginative play, often referred to as pretend play or role-playing, is an integral part of a child’s early learning experiences. It involves children creating a world of their own, reenacting daily life scenarios, or even weaving completely fantastic tales using their toys, their environment, and, most importantly, their imagination. Imaginative play

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Two kids playing with the Tonka Tough Builders Hard Hat and Bucket playset, best imaginative play toys.

What Makes the Best Imaginative Play Toys?

Enriching Imagination: The Essence of Imaginative Play Toys   At the heart of every quality imaginative play toy is the capacity to inspire and nurture a child’s imagination. Good toys should allow for open-ended play and possibilities, without prescribing a particular outcome or direction. This encourages children to explore various scenarios, roles, and narratives, building

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Care Bears Micro Surprise Figures Assortment against white background

Care Bears Lil Besties Surprise Figures, Lite Brite Mini-X Connect and Curlimals Featured in The Toy Insider’s 2023 Spring & Summer Gift Guide

The Toy Insider’s 2023 Spring & Summer Gift Guide has finally been unveiled, and it’s brimming with delightful surprises for kids and kids-at-heart alike. Among the top picks are the Care Bears Lil Besties Surprise Figures, Lite Brite Mini-X Connect, and Curlimals. The Care Bears Lil Besties Surprise Figures are making a comeback, promising to

Care Bears Lil Besties Surprise Figures, Lite Brite Mini-X Connect and Curlimals Featured in The Toy Insider’s 2023 Spring & Summer Gift Guide Read More »

Assortment of five Care Bear Micro Plush bears on table.

Toy Insider’s James Zahn Highlights Care Bears Micro Series Collection for Summer Travel Fun

During his recent appearance on ‘Your Life Arizona’, Toy Insider Senior Editor and Toy Book Editor-in-Chief, James Zahn, showcased a nostalgic favorite with a modern twist: the Care Bears Micro Series Collection. This revamped collection promises to bring joy and comfort to young travelers during long summer trips while delighting parents with fond memories of

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Tonka Thumbnail, Tonka Dump Truck in dirt.

Emily Laurence at HuffPost highlighted the Tonka Toughest Dump Truck from Walmart as an outdoor toy to rave about.

      Emily Laurence at HuffPost highlighted the Tonka Toughest Dump Truck from Walmart as an outdoor toy to rave about. These toys will be perfect for the summer! Check out the list of the best outdoor toys at Walmart below:https://lnkd.in/grT7ZiRb#summer #toys #walmart #outdoors #basicfuntoys   Dump truck Rating: 4.2 out of 5 starsKids

Emily Laurence at HuffPost highlighted the Tonka Toughest Dump Truck from Walmart as an outdoor toy to rave about. Read More »

Jay Foreman close up

Basic Fun! CEO Protecting Employees’ Reproductive Rights

Basic Fun! CEO of Florida Toy Company Basic Fun! Releases Statement on Protecting Employees’ Reproductive Rights, Supporting LGBTQ+ Families, and Providing a Gun-free Work Environment BOCA RATON, FL – JUNE 28, 2022 – Jay Foreman, the CEO of leading US-based toy and consumer products company Basic Fun!, issued the following statement today: “Basic Fun! is

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